Augmentology"...is a concise manual of reality for our digital age."

Mark Hancock,_Augmentology: Interfaccia Tra Due Mondi_

[Sponsored by The Ars Virtua Foundation/CADRE Laboratory for New Media]

Part 3: The Crystal Ball

Film Still, The Wizard of Oz.

<continued from Part 2: Infinite Summer Afternoons>

During the 1939 film version of The Wizard of Oz, Dorothy visits Professor Marvel and has him read her fortune from his crystal ball. He asks her to close her eyes and takes the opportunity to “read” the belongings in her basket. From these artifacts, Professor Marvel pieces together a story based on his intuition of the meaning of the objects and the context of Dorothy’s visit. Professor Marvel is reading Dorothy’s aura by diving into her metadata and delivers his observations in dramatic and persuasive tones.

Now imagine if Dorothy visited Professor Marvel in the 21st century. His crystal ball is a web-ready mobile device capable of scanning Dorothy’s possessions, clothes, face – maybe even her DNA. This cloud of data is cross-referenced and interlinked with Dorothy’s online profiles and he’s able to quickly conjure up an extremely detailed impression of Dorothy’s past, present and future. At the very least, he’d spot Auntie Em in Dorothy’s Flickr account and come to similar conclusions about Dorothy’s family situation as he does in the film.

As aurec technology improves it will know more and more about us; it will become better at predicting what we do and how we prefer to do it. It will enable us to customize our interactions with everything that surrounds us while also allowing us to share these preferences with others. Search is the essential experience of the web (witness Google). The web asks us “what are you looking for?” every time we use it. To understand the potential of aurec we need to be sensitized to the fact that it will reduce the importance of the question/answer relationship posed by the web and open up an environment of ambient data.

It is my hope that shared aurec experiences will have positive effects on our relationships with other people, allowing us new degrees of emotional intimacy and mutual understanding. Aurec has the potential to change our relations with natural and urban environments by revealing otherwise hidden information on a bespoke basis. This could lead to increased corporate and governmental transparency/accountability as the norm shifts to a sharing paradigm as opposed to hiding data. The more we shift our attention away from gimmicky iphone apps and focus on the broader ontological implications of aura recognition, the more aurec will have the best chances of actualization.

Special thanks to NotThisBody for brilliant insights and reflections while writing this article.



1 Comment to “Augmented Reality vs. Aura Recognition [3]”

  1. [...] Augmentology has a philosophical piece (or that’s how I take it) on why augmented reality is a misnomer, and we should use the term “Aura Recognition“ [...]

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