Augmentology"...is a concise manual of reality for our digital age."

Mark Hancock,_Augmentology: Interfaccia Tra Due Mondi_

[Sponsored by The Ars Virtua Foundation/CADRE Laboratory for New Media]

_Neuromancer_: Brazilian Cover

Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts… A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding…

-Neuromancer (1984) William Gibson

I am an avid reader. I love to read. Put a book with an interesting title, cover, or topic in front of me and I will read it. I’ll read it fast, and I’ll probably read it again months or years down the road. A good book is something to be savored more than once. You might mistake my speed for rushing to finish it, or assume I miss out on relishing the content. Not true: I just happen to read quickly. For me, books are something like pieces of theater that play themselves out in my head. If I read too slow, my mind wanders and I sort of tune out. I guess this is like watching a movie in slow motion with no audio.

Of course, some books are much more than interesting diversions or simple brain candy that goes “pop!” in my brain (even while generating ideas and sparkling little epiphanies). Some books are like a whirling vortex of images, emotions and thoughts: with accompanying explosions of sound, color, sense and scent (ok, not really – I do have a very active imagination). When I read, some books suck me in so deep that I literally become oblivious to the world around me. I might as well be dreaming. And – rarely – some books have such an impact on me that I can recall different scenes or events in the book as if I had really experienced or dreamt them. Odder still is that sometimes, when I find an old book that I haven’t read for a long time and start to reread it, I experience a tidal wave of nostalgia and memory of the time when I first read it. Things I have smelled, places I have been, the mumbled voices of my family in the background and (most especially) that particular atmosphere that is different in every city in which I have lived. I could go on, but I think you get the idea.

One of the passages that has had the greatest effect on me (at least in terms of technology, the future, and all the other fun things I’m doing now) is the aforementioned excerpt from Neuromancer. I can’t begin to tell you how many times I have read that paragraph, savoring and relishing the mental image it creates. I could build a whole synthetic world and story around that simple paragraph. Can you picture it? Like city lights, receding… I can picture it now, moving, changing and pulsing: almost as if it were a living thing. I want to go there. I want to build it. I want to share it with other people.

I think my desire to build – and share – such a space is one of the reasons I have devoted years of my life to virtual realities, virtual worlds, and massively multiplayer online role-playing games. It also explains my continuing interest in artificial intelligence, artificial life, simulations and so forth. About two years ago I had an awakening when I realized that the future I have been longing for (especially since we STILL don’t have flying cars or vacations at the Lunar hotel) is almost here.

Although many of the elements that truly blend the real and the virtual are here, these are yet to be concretely consolidated into one functional system. Also, not all of the pieces required to construct such system have matured to the point of usability. I could sit back and wait for others to develop the entire system, but I am too hungry for it. So I decided to form Neogence Enterprises and attempt to build the world’s first global mobile augmented reality network (even though I really don’t like the phrase augmented reality).

So, here I am. I’m doing it: I’m attempting to build it. I have a grand vision, more ambitious than just about anything else I have ever tried (although attempting to ski a black slope in the German Alps – right after I learned how to stop on the bunny slopes – ranks pretty high up there). In the rest of this multi-part series, I’m going to explain:

  1. What augmented reality is.
  2. What mobile augmented reality can be and associated potentialities.
  3. How mobile augmented reality is going to function.
  4. Details concerning Neogence’s short term goals.
  5. What Neogence plans on launching on October 10th 2010 (10/10/10).

I hope you stay tuned. I’m definitely looking forward to your opinions.